The custom wordmark I developed for CURV brings an air of professionalism to the growing company. By subtly rounding select corners, I was able to add a sense of movement to the bold typeface without sacrificing its inherent confidence. CURV's goal is to become a serious player in the sports and health tech space, and with this they're able to look the part. 
To accompany the new brand, I created a set of custom illustrations for use in email newsletters and other accompanying materials. These served as icons to help visualize core features of the product.