The first step in creating a more engaging and dynamic DSJ website was to better utilize some of their visual assets. Using a video as the background would enable visitors to see a wide variety of what Saint John has to offer before they had even begun to interact with the page. The inclusion of the booking module in the bottom right would ensure that users would always have a call-to-action available to them, no matter where they were on the site when they made the decision to convert.
Known for having the highest tides in the entire world, the Bay of Fundy is a large part of New Brunswick's tourism. The client wanted a way to make the rapidly fluctuating tide level a key feature on the home page. I worked closely with the developers to come up with a live tide tracker that would show the dramatic changes in real time.