When I started at Fresh Tracks, they had just completed a full rebrand of the company, and my goal was to manage the new identity and help make sure it was deployed effectively across every aspect of the business. This included a redesign of the existing email templates, updates to the four different websites, new business cards, and other various materials.
I was also able to work with tourism companies across the country, working with them on partner campaigns and being able to utilize their massive asset libraries. A portion of my job entailed organizing tens of thousands of images, and being able to sort through them to find specific ones to use for various projects.