I thought the brackets in the logo were clever and wanted to find a way to integrate them as a larger design element. I built the shapes in Blender with the idea of creating a simple 3D animation.
Now while my knowledge of 3D modelling is passable, my ability to animate 3D objects is not. So I ended up rotoscoping stills of the 3D rotation just to help give the developers an idea of what I wanted the final motion to be.
Combined with their bold brand colours and some rambunctious type, the whole design came together really well.